| 1. Awareness
How will I build the awareness? | 2. Interest
How will I attract the insterst? | 3. Decision
What will increase the opportunity for decision? | 4. Action
How to provide easy checkout experience? | | --- | --- | --- | --- | | e.g.
I want to build awareness about about my personal brand and the content I create. I want to gain followers by providing valuable content and using the most effective strategies to go viral and build a loyal audience that cares about my content and sees me as an expert in my niche. | e.g.
One I created the awereness, I want to educate followers about the benefits of my digital product and give value for free. | e.g.
At this stage, the goal is to help potential customers make a decision to purchase my premium product. Offer a free lead magnet that will take followers to a paid product. | e.g.
The final stage is action where the potential customer (follower) becomes a paying customer. |
<aside> <img src="/icons/library_blue.svg" alt="/icons/library_blue.svg" width="40px" /> Content Pillars
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<aside> <img src="/icons/tag_blue.svg" alt="/icons/tag_blue.svg" width="40px" /> Sub-Topics
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